Working With a Buyer's Agent on Maui

Buyers Agent Maui

The process of buying a property on Maui, or anywhere else in the United States, is getting a new wrinkle this August, a mandatory buyer representation agreement. Due to the recent NAR settlement, buyer representation agreements are now a required part of the process of purchasing real estate with an agent.

There are many misconceptions out there about how this will work in practice. It's actually pretty simple and may be a good thing for the business, keep reading to learn more. 

What's a Buyer's Representation Agreement?

Buyer representation agreements aren’t a new document. They have previously existed as an optional part of the process for agents and buyers, they just weren’t a required part of the process as they are becoming now. I have personally never used them. My philosophy has been that I will demonstrate my value while working on behalf of my buyers to the extent that I wouldn’t need to formalize our relationship with this document.

I wanted to demonstrate my value at every turn and have my clients feel that I was more focused on securing their property than securing the right to represent them. That has worked very well for me, representing over 100M in sales over  the last 4 years. 

Now, as we will all be required to use them, its important to understand the value a buyer representation agreement actually has for both buyer and agent. 

How a Buyer Representation Agreement Benefits Buyers and Agents

Buyer Representation Agreement Maui

Just like with any other professional service providers like dentists, doctors, attorneys, mechanics, contractors, etc, there exists a wide range of quality between the best and the worst in any given business. A bad mechanic can make your vehicle worse, a bad attorney can lose your case, and a bad contractor can ruin your home.

On the same note, a bad real estate agent can actually impede you from achieving your buying or selling goals while a great agent can make the process enjoyable. 

Real estate is the most valuable asset individuals buy and sell and the process inherently presents challenges, please be discerning before signing this agreement with any agent, including myself, and make sure you are getting the level of service you deserve.


Why This New Rule is Good For Buyers

Previously, many buyers didn’t give a lot of consideration to who they were working with and could find themselves working with an agent that didn’t meet their needs. Just like stopping into the first dentist's office you see rather than looking up their reviews online first. Now, buyers will be educated further and encouraged to interview their buyer’s agent to determine if they are the right fit. 

“Due to the old NAR commission structure, it was difficult for homebuyers, especially, to determine who would be an effective Realtor to help them,” said Brian Mollo, CEO of Trusted House Buyers. “While on the listing side, it was a bit less confusing as third-party platforms like Zillow would help consumers see the sales data for individual agents ... the buy side of the transaction was always a bit shrouded. In fact, the vast majority of real estate agents have been coached to focus on listing homes, essentially ignoring buyers.”

Buyer’s agents will also be more incentivized to elevate the level of their training and sharpen their skills to compete for business resulting in a better overall experience for consumers.  

Browse New Listings on Maui

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Listing Image for 356 Hoalike St 1 of 48 Listing Image for 356 Hoalike St 2 of 48 Listing Image for 356 Hoalike St 3 of 48 Listing Image for 356 Hoalike St 4 of 48 Listing Image for 356 Hoalike St 5 of 48 Listing Image for 356 Hoalike St 6 of 48 Listing Image for 356 Hoalike St 7 of 48 Listing Image for 356 Hoalike St 8 of 48 Listing Image for 356 Hoalike St 9 of 48 Listing Image for 356 Hoalike St 10 of 48 Listing Image for 356 Hoalike St 11 of 48 Listing Image for 356 Hoalike St 12 of 48 Listing Image for 356 Hoalike St 13 of 48 Listing Image for 356 Hoalike St 14 of 48 Listing Image for 356 Hoalike St 15 of 48 Listing Image for 356 Hoalike St 16 of 48 Listing Image for 356 Hoalike St 17 of 48 Listing Image for 356 Hoalike St 18 of 48 Listing Image for 356 Hoalike St 19 of 48 Listing Image for 356 Hoalike St 20 of 48 Listing Image for 356 Hoalike St 21 of 48 Listing Image for 356 Hoalike St 22 of 48 Listing Image for 356 Hoalike St 23 of 48 Listing Image for 356 Hoalike St 24 of 48 Listing Image for 356 Hoalike St 25 of 48 Listing Image for 356 Hoalike St 26 of 48 Listing Image for 356 Hoalike St 27 of 48 Listing Image for 356 Hoalike St 28 of 48 Listing Image for 356 Hoalike St 29 of 48 Listing Image for 356 Hoalike St 30 of 48 Listing Image for 356 Hoalike St 31 of 48 Listing Image for 356 Hoalike St 32 of 48 Listing Image for 356 Hoalike St 33 of 48 Listing Image for 356 Hoalike St 34 of 48 Listing Image for 356 Hoalike St 35 of 48 Listing Image for 356 Hoalike St 36 of 48 Listing Image for 356 Hoalike St 37 of 48 Listing Image for 356 Hoalike St 38 of 48 Listing Image for 356 Hoalike St 39 of 48 Listing Image for 356 Hoalike St 40 of 48 Listing Image for 356 Hoalike St 41 of 48 Listing Image for 356 Hoalike St 42 of 48 Listing Image for 356 Hoalike St 43 of 48 Listing Image for 356 Hoalike St 44 of 48 Listing Image for 356 Hoalike St 45 of 48 Listing Image for 356 Hoalike St 46 of 48 Listing Image for 356 Hoalike St 47 of 48 Listing Image for 356 Hoalike St 48 of 48

$1,049,000

Ohukai

356 Hoalike St, Kihei

3 Beds 2 Baths 1,892 SqFt Residential MLS® # 410977

Days on Market: 1

Keller Williams Realty Maui-Ka Cell: 808-276-6473

New Short Term Rental
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$1,189,000

Kapalua Ridge 2511

100 Ridge Rd 2511, Kapalua

1 Bed 2 Baths 1,162 SqFt Residential MLS® # 410976

Days on Market: 2

Ridge Realty Rentals LLC

New
1175 Kamehameiki Rd, Kula/Ulupalakua/Kanaio

$1,200,000

Kula/Ulupalakua/Kanaio

1175 Kamehameiki Rd, Kula/Ulupalakua/Kanaio

3 Beds 2 Baths 1,320 SqFt Residential MLS® # 410974

Days on Market: 1

Coldwell Banker Island Prop(Ka) Cell: 808-870-0553

New
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$2,087,000

Haiku Ranch Estates

1316 Hogback Rd, Haiku

3 Beds 2 Baths 1,983 SqFt Residential MLS® # 410972

Days on Market: 2

Maui Home and Life LLC

New
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$1,199,900

Ke Alii Ocean Villas K202

24 Kilolani Ln K202, Kihei

2 Beds 2 Baths 1,233 SqFt Residential MLS® # 410970

Days on Market: 1

Coldwell Banker Island Prop(S) Cell: 808-344-0180

New Short Term Rental
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$777,000

Kuau Plaza 308

777 Hana Hwy 308, Spreckelsville/Paia/Kuau

1 Bed 1 Bath 570 SqFt Residential MLS® # 410963

Days on Market: 1

Coldwell Banker Island Prop(S) Cell: 808-268-2566

New Short Term Rental
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$895,000

Kaanapali Shores 254

3445 Lower Honoapiilani Rd 254, Kaanapali

2 Beds 2 Baths 1,078 SqFt Residential MLS® # 410961

Days on Market: 1

Island Sotheby's International Realty(M) Cell: 808-269-0282

New
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$4,750,000

1210 Uluniu Estates Condo

1210 Uluniu Rd Unit 1, Kihei

2 Beds 2 Baths 1,156 SqFt Residential MLS® # 410959

Days on Market: 2

Hawaiian Voyage Realty Cell: 808-283-2563

New
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$3,250,000

Kihei

1210 Uluniu Rd Unit 2, Kihei

0 Beds 0 Baths 0 SqFt Land MLS® # 410958

Days on Market: 2

Hawaiian Voyage Realty Cell: 808-283-2563

New Short Term Rental
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$1,425,000

Wailea Ekolu 1705

10 Wailea Ekolu Pl 1705, Wailea/Makena

2 Beds 2 Baths 1,071 SqFt Residential MLS® # 410957

Days on Market: 2

(W)here Maui Takes You

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What a Buyer's Agent on Maui Should Be Doing For You

First and foremost, I want to be understanding of our clients’ perspective on the buyer's representation agreement and will allow any client to opt out of our agreement if they are not satisfied with our progress in the first 30 days. My goal is to continue to earn your business along the way.

I’m proud of the level of service and experience I bring to the table for my clients. While I represent both buyer and sellers, the process of representing a buyer is unique and requires many elements.

The best first step is always for us to establish a relationship. Usually, a new client will call me, email me, send a message on my website, etc with an interest in a specific property or area. We will have a conversation about that property, the market, and how my services work. You should know that I am dedicated to providing the absolute highest level of service to all of my clients. Other things I will do for you include, but are not limited to:

  • Coordinate as many showings as necessary, either in person or via FaceTime/Zoom
  • Gather additional information about each property
  • Negotiating price, commission, and terms when presenting the offer to the seller's agent
  • Ensuring the security of your earnest money deposit by meeting all contract timeline contingencies
  • Scheduling and attending the home inspection, then negotiating for repairs
  • Communicating regularly with escrow, the seller's agent, lenders, etc throughout the process

I am available to my clients virtually 24/7 when necessary and I am personally committed to the success of my clients. I really hate to lose! If we are pursuing a property, I will do everything in my power to make sure we are able to secure it and don't overpay in the process.  

I can't spill all of my hard earned secrets here, but I have a variety of strategies with the purchase contract that have resulted in my clients offers being selected over higher offers. 

My Guarantees To You As Your Dedicated Buyer’s Agent on Maui:

Working with me, you will receive the highest level of service possible in the business. This means going above and beyond on every deal. To do this I will also:

  • Connect you with my team of vetted local experts for everything you will need including financing, escrow, tradespeople, landscapers, pool professionals, cleaners.
  • Guarantee exceptional communication from start to finish and beyond closing. If there is one word I would like to be described as in my capacity as a Realtor, it is "Responsive". I’m interested in a lifetime relationship as your personal real estate professional, I am not a transactional person. Anything I can do to make the process of buying or owning a property easier, I'm here for it. 
  • I will never be pushy and will always be patient throughout the process. Buying a property is a very important decision and I will never rush the process for the sake of a sale, I would rather you not buy any property than buy the wrong property.
  • I am always staying current ith government legislation, zoning requirements, building requirements, and the short-term rental laws on Maui.

Questions to Ask Your Buyer’s Agent:

  • How many buyers have you previously helped? Have you helped buyers purchase in this area before?

  • Can you provide testimonials from previous clients? See mine here.

  • What are some of your biggest wins for clients from a negotiation perspective? What are your negotiation strategies?

  • What happens if we look at 30 properties and never end up buying anything?

  • How will you handle a scenario where the seller is not paying a buyer’s agent commission?

  • Why shouldn’t I just contact seller’s agents on my own to get a better deal?

  • When are you available?

What Happens When a Seller Isn’t Paying a Buyer Agent Commission?

When we agree to a commission on the buyers representation agreement, in this instance let’s say its 2.5%, the new industry average, we will negotiate with the seller to cover the cost of this on the purchase contract. Since we are in such a heavy buyer’s market on Maui, 95 percent plus of sellers are still offering guaranteed buyer agent commission and are unlikely to see this change until we have a large market shift, which could take years. If the seller is only offering a 2.0% commission, we will adjust the offer price to include a credit to the buyer of .5% to cover the commission costs.

Buyers have the upper hand in this current market where higher rates and higher inventory has restored the balance of power. Working with the right agent who understands the market, how sellers think, and how to get the best results can make all of the difference in achieving your real estate goals. 

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Evan Harlow Maui

Evan Harlow ranks among the best real estate agents on Maui annually and is in the top 1% of Coldwell Banker agents worldwide in production. Evan has the expertise, experience, and work ethic to help you achieve your real estate buying and selling goals. We promise exceptional service and support from the beginning of the process through closing and beyond. See what Evan's clients are saying on Google.

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1 Response to Working With a Buyer's Agent on Maui

This is a useful explanation of why buyer guidance matters. Even when the local market is unique, buyers still need clear assumptions behind payment estimates, including taxes, insurance, and loan-related costs. I appreciate advice that encourages people to understand the process before making a major offer.

Posted by FHA Calcs Editorial on Friday, June 19th, 2026 at 2:34pm

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